A plumber's business is inherently local — the work happens where the customer is. A CRM, a booking system, or an ad campaign isn't like that. The work travels as well to a business in Austin or Manchester as it does to one in Bengaluru.

That's why we're not organized around cities or regions the way a local service business would be. We're organized around what a business actually needs, wherever it happens to operate.

Where a market genuinely changes things — pricing norms, the channel customers use, local compliance — we account for that directly, on the relevant page. We don't manufacture a city-specific page just because a keyword exists there.

India is home. Most of what we build is delivered remotely, so we work with businesses wherever that can be done well — not only in one country, and not by pretending geography doesn't matter where it genuinely does.