Insights

Notes on building better technology.

Plain, practical writing — no jargon.

A cafe doesn't need what a manufacturer needs. Here's how to tell what your business actually requires.

Where AI actually helps a small business, and where it's still faster to just pick up the phone.

The tradeoffs of marketplace reach versus owning your customer relationship — and why most businesses need both.

Have a project in mind?

Tell us what you're building and we'll reply with a clear plan and a price in writing.