Presence

Websites, Local Search & Presence

Website development and SEO — a site built to convert, and to actually rank for the searches that matter.

Website DevelopmentWeb DesignSEOLocal SearchWebsite Maintenance & Support

The Problem

You rank for your business name and nothing else that would bring in a new customer.
Someone finds you, can't tell what you do or how to reach you within five seconds, and leaves.
Your Google Business Profile is unclaimed, outdated, or lists the wrong hours — free customers you're actively turning away.

Decision Logic

Recommend if

You have little to no real digital presence today. Almost always priority one — it's the floor everything else stands on.

Recommend if

You rank fine but visitors don't convert. We'd usually fix specific conversion paths, paired with Booking, Ordering & E-Commerce.

Not if

You already rank well and convert well. We'd say so directly and point you at a different area — not invent work here.

Not if

You sell mainly through marketplaces and rarely direct. We'd scope this down to a credibility-only presence, not a full build.

What's Included

Strategy & IA
  • A sitemap built around one conversion action
  • A competitor gap review
  • Keyword and buyer-intent mapping
Build
  • Responsive pages you can edit yourself
  • CMS access, not a locked template
Local Search
  • Google Business Profile claim & optimization
  • Local schema markup
  • Consistent listings across directories
Technical
  • Core Web Vitals and mobile-first build
  • Analytics and conversion tracking
Handover & Maintenance
  • Documentation and a short training session
  • You own the domain, hosting account, and code
  • Ongoing website maintenance and support, if you want us to stay on

Timeline

PhaseTypical DurationWhat Happens
Discovery & IA3–5 daysSitemap, competitor gap review, keyword mapping
Content & design1–2 weeksCopy framework, page layouts, asset sourcing
Build1–2 weeksPages, CMS setup, technical implementation
Local search & launch3–5 daysGBP optimization, schema, go-live
Typical total: 3–6 weeks, depending on page and catalog count.

What Good Looks Like

Loads in under ~2.5 seconds on mobile
One clear action per page, not competing calls to action
Google Business Profile fully complete — hours, category, photos, monitored Q&A
Mobile conversion path takes three taps or fewer
You can change a price or an hour without calling anyone

Where This Connects

Booking, Ordering & E-Commerce

A fast, findable site with no booking flow still loses the sale.

Branding, Content & Advertising

Traffic without a plan behind it is a guess, not a channel.

CRM, Marketing & Retention

If your business runs on repeat visits, presence alone won't bring people back.

FAQ

Common questions about this capability.

Depends on your catalog size and update needs — we recommend the platform that fits, not the one we default to.

Yes, always. Domain, hosting account, and code are yours regardless of what happens next.

Usually the latter — see Pricing for how we decide between improving and rebuilding.

Yes — as an optional ongoing arrangement, so your site doesn't quietly fall behind after launch.

Think this is one of your gaps?

Tell us about your business and we'll reply with a clear plan and a price in writing.

Talk to Us About Websites, Local Search & PresenceNot sure? Take the Assessment